Slate
The fastest-growing insurance lead marketplace

Go ahead. Blame the leads.

Slate routes every phone-verified prospect to one buyer in real time—with the source, consent, and timing attached. So when business writes, you know why. And when it doesn't, you do too.

Fresh intent. One buyer. Evidence attached.

Get LeadsSlate Gold
1,000+

Insurance professionals using Slate

<60s

From opt-in to your phone

100%

TrustedForm on every lead

1

Buyer per fresh lead

Pay-per-lead

Set your budget. Start receiving leads.

Choose your products, licensed states, and daily limit online.

Add prepaid lead credit. Your balance is used as leads arrive, with no Marketplace subscription or per-seat fee.

See pricing
Get Leads
How pay-per-lead works

  1. 01. Create your account

    Add your details, NPN, licensed states, and daily lead limit. Choose the available products you want to write.

  2. 02. Fund your wallet

    Add prepaid lead credit. Your balance is used as leads arrive, with no Marketplace subscription or per-seat fee.

  3. 03. Receive matched inquiries

    When your campaign is active and funded, matching verified inquiries arrive in your portal. Delivery follows your states, limits, and available demand.

  4. 04. Follow up with the full picture

    Review the request, contact the prospect, and track the outcome in Slate. Connect your CRM to keep leads in your existing workflow.

Slate Gold

Life insurance leads tied to true cost.

Without making ads your second job.

Niche IUL leads like Truckers are now an exclusive feature of Slate Gold

What does Slate Gold cost?

Start for $1,000 total

Getting started includes:

$500 Gold membership

Every 14 days

This gives you access to Slate Gold, including:

  • Fresh Slate lead campaigns
  • Lead selection and delivery settings
  • Exclusive Niche Verified IUL access
  • Campaign-based lead pricing
  • Your Slate lead dashboard

$500 prepaid lead wallet

Used as leads are delivered

Your wallet funds the leads you receive. Lead rates vary by campaign, product, state, volume, and the cost of generating and delivering leads. Add more funds whenever you need additional lead volume.

Your Gold membership renews at $500 every 14 days. Your lead wallet is separate from your membership and is only used as leads are delivered.

Any applicable taxes or checkout fees are shown before payment.

Start Slate Gold for $1,000

Includes your first 14 days of Gold access and $500 in prepaid lead credit.

Pay-per-lead pricing

Find your lead type. Know your price.

See current lead prices, choose your licensed states, and set your daily limit. Prepaid credit funds each delivery. Marketplace has no subscription or per-seat fee.

IUL (Indexed Universal Life)Live now$45–$63Price per lead · by campaign

Cash-value and retirement-minded prospects, educated on the concept before they opt in.

Who
People exploring life insurance with cash value and family protection
How
IUL-focused request forms, with phone verification and consent documentation
Get IUL leads
Final ExpenseLive now$18–$32Price per lead · by campaign

Senior-market prospects seeking simplified, guaranteed-issue coverage.

Who
People seeking coverage for funeral and end-of-life expenses
How
Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
Get Final Expense leads
Mortgage ProtectionLive now$25–$51Price per lead · by campaign

New homeowners protecting the mortgage. Fresh trigger, real urgency.

Who
Homeowners seeking life coverage to help protect their mortgage
How
Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
Get Mortgage Protection leads
VeteransLive now$21–$43Price per lead · by campaign

Veterans and military families responding to benefits-focused life coverage messaging.

Who
Veterans and military families exploring life coverage
How
Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
Get Veterans leads
General LifeLive now$19–$30Price per lead · by campaign

Family-protection prospects shopping flexible life coverage across multiple product categories.

Who
Adults seeking straightforward family, income-replacement, or legacy protection
How
Slate-owned life funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
Get General Life leads
AnnuitiesOpening nextJoin the waitlist

Retirement-income prospects with assets to move and timelines to plan.

Who
People exploring options for retirement income
How
Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery

Your prepaid balance is used as leads arrive. Review the written replacement policy before funding.

Join a waitlist to hear when a new lead type becomes available.

More leads for your follow-up budget.

Aged lead inventory

More leads for your follow-up budget.

Choose older inquiries at a lower price, with their original verification and consent records attached. Each age window has one buyer per lead.

One agent per window
Your purchase reserves that lead to one buyer for its age window.
A clear limit on resale
After three aged sales, a record is retired permanently.
Original consent records included
Review the TrustedForm certificate, consent language, and capture timestamps before outreach.
Records removed when appropriate
Written business, an opt-out, or a chargeback removes the record from future sale.

Aged price by niche

Pick the line. Then pick the age.

Per lead · wallet paid

IUL (Indexed Universal Life)
In stock
45–90
$14.4
91–120
$12
121–180
$9.6
Final Expense
In stock
45–90
$8.4
91–120
$7
121–180
$5.6
Mortgage Protection
In stock
45–90
$12.9
91–120
$10.8
121–180
$8.6
Annuities
Restocking
45–90
$15
91–120
$12.5
121–180
$10
Veterans
In stock
45–90
$11.4
91–120
$9.5
121–180
$7.6
General Life
In stock
45–90
$8.4
91–120
$7
121–180
$5.6

45–90 daysThe newest aged inquiries, just beyond the fresh exclusive window.

91–120 daysOlder inquiries for agents with a consistent follow-up process.

121–180 daysThe oldest inventory, priced for higher-volume outreach.

Buy aged leads

Bought from the same wallet balance as fresh leads. You see the available count in your licensed states before you pay, and a pack fills what's actually in stock.

Why our leads are different

Know what you’re buying before you call.

A fresh inquiry, a verified phone number, and a record of the request. Slate gives you the context to start a relevant conversation.

01Your fresh lead goes to you.

Slate delivers each fresh lead to one buyer, with a 45-day exclusive window. Your team has time to follow up.

02Start with what they asked for.

See the prospect’s submitted information alongside the lead. Open with their coverage request and build the conversation from there.

03Phone verification comes first.

Prospects enter a code sent to their phone before delivery. That confirms access to the number at signup.

04The request comes with a record.

TrustedForm certificates, consent language, and timestamps stay with the lead, ready for your team to review.

The consent record stays with the lead.

Review the certificate, language, and timestamps behind each request, all in one place.

  • TrustedForm certificate captured on every single lead
  • Phone verification before delivery — not after
  • Consent language and timestamps logged and retained
  • The full opt-in record, attached to the lead itself

Included, not upsold

From new inquiry to your next follow-up.

Your Slate portal keeps leads, contact details, and outcomes together. See what needs attention and keep your team working from the same record.

  • New inquiries and the details prospects submitted
  • Pipeline stages and follow-up tracking
  • Consent documentation alongside each lead
app.getslate.com / leadsIllustrative · sample data
47
Live today
71%
Contact rate
6s
Avg speed-to-lead
LeadStStatusAge
Marcus BellTXNew0:04s
Dana WhitfieldOHWorking2m
Luis RomeroFLSold1h
Priya AnandGANew0:09s

Know the details before you start.

Pricing, exclusivity, verification, and delivery, explained.

What does a lead cost?

For pay-per-lead, fresh prices vary by lead type and campaign; aged prices vary by niche and age window. The numbers above come from the same live catalog the portal charges. Fund your wallet and each delivery draws down the listed amount. Pay-per-lead has no subscription or per-seat fee. Slate Gold is a separate membership: $500 every 14 days, with lead credit funded separately.

Who else is calling my fresh leads?

Each fresh lead goes to one account with a 45-day exclusive window. A non-converted lead may later enter the aged store, with one buyer per age window. With the Forever Exclusive Lead Warranty active, leads purchased from that point forward are kept out of aged resale permanently.

What's the difference between fresh and aged leads?

Fresh leads arrive after verification and start with a 45-day exclusive window. Aged leads are older inquiries with their original consent records, sold in labeled age windows to one buyer at a time. A record retires after three aged sales. Choose based on your budget and follow-up process.

How fast do leads arrive?

Fresh leads route in real time when your campaign is active, your wallet is funded, and an inquiry matches your states and daily limits. Timing and volume depend on consumer demand and available supply. Aged packs deliver when matching stock is available.

How is each lead verified?

Fresh leads complete phone verification and carry a TrustedForm certificate, captured consent language, and timestamps. Aged leads retain that original evidence trail. If a fresh prospect doesn't verify, it isn't routed as a fresh lead.

What if a lead is bad?

Review the published replacement policy before funding. It explains which lead issues qualify, how to submit a request, and the applicable deadlines. Requests are assessed against those written rules.

Do I need my own CRM?

No. Every account includes the Slate portal for receiving leads and tracking your pipeline. You can also connect a supported CRM to receive leads in your existing workflow.

Where can I get Niche Verified IUL leads?

Niche IUL leads like Truckers are now an exclusive feature of Slate Gold. General IUL remains available in the Slate Marketplace. Gold membership and prepaid lead credit are separate.

Which lead types are actually live right now?

IUL (Indexed Universal Life), Final Expense, Mortgage Protection, Veterans, and General Life are live for fresh delivery today. Annuities has a waitlist open now. Dedicated Term isn't publicly available yet. This answer follows the same live catalog the portal charges from: if a line is ready, its price and Get Leads button appear above automatically. No phantom inventory.

Choose your leads. Build your book.

Get LeadsSlate Gold
Lead delivery that fits your team.

Agencies & partners

Lead delivery that fits your team.

Buying for an agency or downline? We’ll help you plan volume, licensed-state coverage, and routing across your team.

Bring your products, states, and expected volume. We’ll walk through availability and the setup your team needs.