Slate
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The life insurance lead marketplace

It's the leads fault.

You're right — it's our leads' fault that agents using Slate have historically submitted $6.51 in premium for every $1 they've spent on leads, and we're on pace to push $80M+ in life premium through this system. Load $1,000 into your Slate wallet, get OTP-verified life leads while they still remember opting in, and blame us next.

Stating the obvious: those are historical averages, not guarantees. You don't get 6.51x by staring at the Portal.

Get leads nowSee pricing
$0M+

Life premium on pace through Slate

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From opt-in to your phone

0%

TrustedForm on every lead

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Excuses left. You're welcome.

OTP-VERIFIED HUMANSTRUSTEDFORM ON EVERY LEADYOU CALL WHILE IT'S HOTLIVE IN UNDER 24 HOURS
YOU CALL FIRST, NOT FIFTHPRICES ON THE PAGE — NOT ON A CALLVERIFIED PHONE BEFORE DELIVERYTRUSTEDFORM ON EVERY LEADREAL-TIME DELIVERYNO CONTRACT · NO SUBSCRIPTIONWRITTEN REPLACEMENT POLICYAGENT PORTAL INCLUDEDYOU CALL FIRST, NOT FIFTHPRICES ON THE PAGE — NOT ON A CALLVERIFIED PHONE BEFORE DELIVERYTRUSTEDFORM ON EVERY LEADREAL-TIME DELIVERYNO CONTRACT · NO SUBSCRIPTIONWRITTEN REPLACEMENT POLICYAGENT PORTAL INCLUDED

Live pricing

The price is on the page. Not on a call.

Every line's price is public and set per lead type — shown here live from the same catalog the portal charges from. No "book a call for pricing," no volume games. Fund a wallet, pick your states, and leads route to you in real time.

Live nowFresh

IUL (Indexed Universal Life)

Cash-value and retirement-minded prospects, educated on the concept before they opt in.

Price per lead

$45–$63by campaign
Who
Income earners 25–65 exploring tax-advantaged retirement and cash-value growth
How
Slate-owned IUL funnels on Facebook, Instagram, Google, TikTok & YouTube — concept-educated before the opt-in
Get IUL leads

Leads draw down from a funded wallet as they're delivered. Written replacement policy for bad leads — published, not case-by-case.

Live nowFresh

Final Expense

Senior-market prospects seeking simplified, guaranteed-issue coverage.

Price per lead

$18–$32by campaign
Who
Ages 50–75+, often fixed-income — burial and end-of-life cost triggers
How
Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
Get Final Expense leads

Leads draw down from a funded wallet as they're delivered. Written replacement policy for bad leads — published, not case-by-case.

Live nowFresh

Mortgage Protection

New homeowners protecting the mortgage — fresh trigger, real urgency.

Price per lead

$25–$51by campaign
Who
Ages 30–65 — new purchases, refis, and renewal-shock triggers
How
Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
Get Mortgage Protection leads

Leads draw down from a funded wallet as they're delivered. Written replacement policy for bad leads — published, not case-by-case.

Live nowFresh

General Life

Family-protection prospects shopping flexible life coverage across multiple product categories.

Price per lead

$19–$30by campaign
Who
Adults seeking straightforward family, income-replacement, or legacy protection
How
Slate-owned life funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
Get General Life leads

Leads draw down from a funded wallet as they're delivered. Written replacement policy for bad leads — published, not case-by-case.

Live nowFresh

Niche Verified IUL

Niche-segmented IUL prospects who clear a focused qualification and phone-verification path.

Price per lead

$52–$71by campaign
Who
IUL prospects segmented through niche-specific creative and qualification paths
How
Slate-owned niche IUL funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
Get Niche Verified IUL leads

Leads draw down from a funded wallet as they're delivered. Written replacement policy for bad leads — published, not case-by-case.

Live nowFresh

Veterans

Veterans and military families responding to benefits-focused life coverage messaging.

Price per lead

$21–$43by campaign
Who
Veterans and military families 25–75+ — benefits-focused messaging
How
Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
Get Veterans leads

Leads draw down from a funded wallet as they're delivered. Written replacement policy for bad leads — published, not case-by-case.

Opening next

Annuities

Opening next

Pricing publishes here when the line opens.

Retirement-income prospects with assets to move and timelines to plan.

Who
Ages 50+ with assets to move and retirement-income timelines
How
Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery

Health Insurance

Opening next

Pricing publishes here when the line opens.

Under-65 individuals and families actively comparing affordable coverage options.

Who
Under-65 individuals and families actively comparing affordable coverage options
How
Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery

Lines open as our funnels reach volume worth selling — waitlist members get first access and launch pricing.

Also on the shelf

Aged leads, minus the aged-lead reputation.

The same records, the same TrustedForm certificate, the same consent trail — just older, and priced like it. What's different is what happens next: ours stop circulating.

One agent per window
Never two buyers on the same record in the same window. It's a shelf, not a list blast.
Three owners, then it's gone
After the third sale the record retires permanently. It doesn't circulate for years.
The evidence rides along
TrustedForm certificate, consent language and capture timestamps attached to every record, same as fresh.
Pulled early when it should be
Written business, an opt-out or a chargeback takes the record off the shelf for good.

Aged price by niche

Pick the line. Then pick the age.

Per lead · wallet paid

IUL (Indexed Universal Life)
45–90
$15
91–120
$10
121–180
$6
Final Expense
45–90
$9
91–120
$6
121–180
$4
Mortgage Protection
45–90
$13
91–120
$9
121–180
$6
Annuities
45–90
$15
91–120
$10
121–180
$6
General Life
45–90
$9
91–120
$6
121–180
$4
Niche Verified IUL
45–90
$20
91–120
$13
121–180
$8
Health Insurance
45–90
$9
91–120
$6
121–180
$4
Veterans
45–90
$12
91–120
$8
121–180
$5

45–90 daysJust past their exclusive window. The closest thing to fresh on this shelf.

91–120 daysCooled off, still contactable. Built for a dialer and a real follow-up cadence.

121–180 daysVolume territory, priced for volume. The last window a record ever sells in.

Buy aged leads

Bought from the same wallet balance as fresh leads. You see the available count in your licensed states before you pay, and a pack fills what's actually in stock.

Why our leads are different

Most "leads" were somebody else's lead first.

Sold five ways at once, dialed for a week, annoyed before you say hello — and then the vendor tells you to work on your tonality. We built the opposite, and we put our name on the outcome.

01

You call first, not fifth.

The lead routes to you the moment it verifies — while they still remember clicking. No race with four other agents to the same voicemail.

02

The trust is intact when you open.

Nobody pitched them before you. No 'I already talked to someone.' You open the conversation on their coverage — not on undoing another agent's damage.

03

Verified before it costs you a dial.

Every lead clears phone verification before delivery. The number rings, the person is real, and they remember asking — because they asked seconds ago.

04

Evidence attached to every record.

TrustedForm certificate, consent language, timestamps — captured at the moment of opt-in and attached to the lead. When a carrier or regulator asks, you answer in one click.

How it works

From signup to your first lead in one sitting.

No sales call. No onboarding week. The whole thing is self-serve.

01

Create your account

Two minutes: your name, your NPN, your licensed states, and how many leads a day you want. That's the whole setup.

02

Fund your wallet

One flat amount of lead credit. It draws down as leads arrive — no subscription, no per-seat fee, no contract to sign.

03

Leads route to you in real time

The moment a prospect verifies on our funnels, the lead is yours — in the portal, on your phone, typically starting within 24 hours.

04

You call while they still remember clicking

Fresh intent with your name on it. Work the lead, track the outcome, and watch which sources actually write business.

See pricing & availability

Compliance

When a regulator asks 'where did this lead come from?' — you answer in one click.

We don't hand you compliance adjectives. We hand you the evidence file.

  • TrustedForm certificate captured on every single lead
  • Phone verification before delivery — not after
  • Consent language and timestamps logged and retained
  • The full opt-in record, attached to the lead itself

Included, not upsold

Every lead lands in the Slate portal.

Track leads, see your real numbers, and keep your pipeline honest — included with every account. We don't drop CSVs in your inbox. We route, measure, and prove every lead end to end.

  • Live lead feed with source attribution
  • Pipeline and disposition tracking built for phone work
  • Compliance trail attached to every record
app.getslate.com / leadsIllustrative · sample data
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Live today
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Contact rate
0s
Avg speed-to-lead
LeadStStatusSourceAge
Marcus BellTXNewSlate · IUL0:04s
Dana WhitfieldOHWorkingSlate · Term Life2m
Luis RomeroFLSoldSlate · Final Expense1h
Priya AnandGANewSlate · IUL0:09s

Questions agents actually ask.

Straight answers — no call required.

Who else is calling my leads?

Nobody — a fresh lead routes to one agent: you. We generate every lead on our own funnels and hand it to a single buyer while the intent is hot. We're not a shared-lead shop where five agents race the same name to voicemail.

What does a lead cost?

Flat and public — live pricing for every open line is published in the pricing section on this page, and it doesn't change on a call. You fund a wallet with lead credit and it draws down as leads are delivered — no subscription, no per-seat fee, no contract.

How fast do leads arrive?

Seconds after the prospect verifies. Routing turns on as soon as your wallet is funded, and your first lead typically lands within 24 hours.

How is each lead verified?

Every lead clears phone verification and TrustedForm consent capture before delivery. If a prospect doesn't verify, the lead never reaches you.

What if a lead is bad?

There's a written replacement policy — published rules you read before you pay, not case-by-case goodwill. Bad data has a defined path to a replacement lead.

Do I need my own CRM?

No. Every account includes the Slate portal — live lead feed, pipeline tracking, and source attribution. If you already run a CRM, we post to it in real time too.

What about the other lines — final expense, term, Medicare?

IUL is live today. The other lines open as our funnels reach volume worth selling — join a waitlist and you'll get first access and launch pricing when they do.

Go on. Blame the leads.

Create your account, fund your wallet, and start calling people who actually asked to hear from you — typically inside 24 hours. No sales call, no contract. And if it still doesn't close, at least now it really is the leads' fault.

Get Leads

Agencies & partners

Running more than a book of your own?

Solo producers self-serve — create an account and go. If you're buying leads for an agency, a downline, or a program, that's a different conversation, and we staff it like one.